Now that I am online and starting the process of self marketing and selling my photographic images and art via the internet, it is an awakening to the time it can consume! If you are new to this process as well then you are probably in current battle with the same monster. Between getting the images chosen, then edited, meta tags placed, keywords chosen, botanical names researched, and sometimes the actual things such as cars backgrounds researched as well. Then you have the added task of it being added to the list to copyright if they aren't, a title chosen if it doesn't already have one, and a description that will reflect the keywords chosen and will flow well and be explanatory enough for the blind is daunting. And that's just the image prep side of things.
So I have what I have to do to the image, once I have time to take new ones........now posting and marketing the art.
Once you have the initial preparations on the image it's time to post and start promoting the piece, it's time to market yourself.
So first you have to figure out your target market, for that piece as well as sometimes marketing the body of work and yourself as an artist on the whole. A piece can be relatively easy, if it's a vintage auto image for example, research the auto first and fill the description with well placed information and keywords and a great title, then start scoping out people to market that particular image to. Who will be interested in this piece?
Collectors, Car Dealers, Race Fans, ? That's a good question, and one I cannot even answer myself, but on down the road with getting it posted at least for anyone to see and direct the extra efforts to those individuals listed previously at the end of the posting in general.
Now if it isn't a auto print, it's a flower for example or an architectural piece for example, then you have to also do all the background research on them and also figure out the market that will be interested in it as a potential collector. Seek out those audiences on Facebook, Twitter, Pinterest GooglePlus, and not that I use them at all, but some do Stumbled Upon or Myspace, and any others you may know of or use.
So to the point I go with myself on how do I juggle all these things and still have time for a life outside of the tasks online. A friend suggested I manage it in this way. Have certain days you do things, do those things on those days and nothing else unless you are caught up for that task of the day then perhaps use the extra time to either play catch up on things that need it or go outside and shoot a bit of new work.
So starting Monday I am going to put a plan in place and see if it is not only effective in promoting business but will also take away some of dread of doing things on a daily basis and feeling so utterly and completely overwhelmed each day with it. I love what I'm doing don't get me wrong, but when trying to manage all that goes along with the process, it is quite a daunting task day after day, and can sometimes take away from the joy of doing it.
Mondays Work on Website
Uploading new work to the galleries
SEO updates and anywork I can improve upon there
Refreshing the blog content, updating features into the site, sales that are being offered, Discount codes if any.
Sending out marketing to improve on the email list for future mailings and email events.
Work on press release for any upcoming events, new body or series, sales, that will be posting soon etc.
Tuesdays Edit new work and if caught up get out and shoot new work!
Wednesday Research and meta tag all new work with appropriate keywords
Research local markets for potential showings in their places of business or see if any local fairs coming up locally.
Thursday Post work to all sites I am offering the work for sale FAA, Crated, My website, Society6, OARTEE etc etc.
Friday Start Social Network Marketing process as this is the time when people have the most free time to look and shop!
Let's see so there's Twitter, Facebook, Google+, Pinterest, and About.me and that has now consumed a whole day and
probably part of the evening as well.
Saturday Shoot new work and get ready for the following week ahead and more promoting and marketing.
Sunday Rest and do home chores that Im behind on from the week prior. Oh and dont forget to pay bills and buy groceries because
you know you will be tied to the computer again all next week and you will need to feed your face at some point.
Now to see if I can hang with the plan and if so if it will result in a positive manner to be productive planning week after week.
If any of you who read this blog have any suggestions or you have your own routine down in processing all this information with success,
please feel free to post a comment or tell us all how you are managing it!